About

Every season of life carries its own energy.

In My Era was created as a reminder that growth isn’t linear — and identity isn’t fixed.

Some moments ask you to be bold.
Some ask you to be gentle.
Others ask you to protect your peace and move quietly.

All of them matter.

DESIGNED FOR THE SEASONS YOU’RE IN

Our pieces are intentionally minimal — not to be empty, but to leave room for meaning.

They’re made to feel like something you live in, not just wear.
Comfortable. Grounded. Elevated.

Whether you’re in your Villain Era, or your Soft Life Era, our hoodies are designed to meet you where you are — without judgment, without explanation.

You don’t have to announce your growth.
You just have to honor it.

OUR PHILOSOPHY

Comfort, without compromise.
Designs that feel intentional, not trendy.
Quality that lasts beyond a season.
Energy over aesthetics.

Every detail is chosen with purpose — from fit and fabric to color and message.
Nothing extra. Nothing forced.

MADE FOR REAL LIFE

These pieces are made for the moments in between:

Morning routines.
Late nights.
Travel days.
Quiet wins.

They’re designed to move with you — through rest, rebuilding, confidence, and change.

There’s no pressure to stay the same.

And no rush to become someone else.

A NOTE FROM THE BRAND

In My Era isn’t about fitting into a version of yourself that looks good online.

It’s about acknowledging where you are — and wearing something that feels aligned with it.

Because growth looks different on everyone.
And every era deserves to be respected.

YOUR ERA. YOUR RULES.

This brand exists to remind you:

You’re allowed to evolve.

You’re allowed to soften.

You’re allowed to own your moment.

Choose your era.
Wear your energy.